Media Relations
The mainstay of our service portfolio is media relations. Our comprehensive knowledge of the media ecosystem, particularly how it works and what journalists are looking for, allows us to win hundreds of effective media placements for our customers each year, whether they are introducing new goods, marketing services, or enhancing brand visibility. High-profile stories, frequent guest appearances, and comprehensive coverage on leading trade, national, print, and television platforms are a few examples. The Times of India, Hindustan Times, Indian Express, Economic Times, Business Standard, Mint, Hindu Business Line, Financial Express, Business World, Business India, Dainik Jagran, Navbharat Times, Hindustan, Dainik Bhaskar, Amar Ujala, Punjab Kesari, Navodaya Times, Rashtriya Sahara, Aaj Tak, NDTV, India TV, News18, India News, and many more are some of the reliable media outlets that we regularly use to increase the visibility.
We offer the following media relations services:
- Creating powerful narratives that are resonant on all media platforms
- Using brand positioning and strategic messaging to convey captivating stories
- Active communication to be at the forefront of the minds of editors, producers, and journalists
- Press release writing, editing, and distribution to ensure steady media attention
- Planning events and media tours to facilitate high-profile face-to-face interactions
- Performing media-focused surveys with the intention of generating headlines and coverage
- Finding interesting angles and creating compelling, pertinent messaging
- Keeping an eye on media trends and providing analysis to find possibilities in real time
- Developing thought leadership to demonstrate subject-matter competence
- Providing sophisticated business narratives to bolster long-term brand positioning